Always Write
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We love our clients!

Thanks for the great projects and the fascinating 'product problems' we've solved together over the years.



It gives me great pleasure to put some words together for quite simply the best copywriter Sydney has to offer.

Over the years I have asked Paul to help me with corporate communications and development of our website.

He easily translates what I am thinking to paper and to have him a phone call away is very comforting!

Paul's creativity, great ideas and humour combined with his warmth and total focus to customer satisfaction is second to none.

I wish him and his business continued success.


David Goldman
General Manager
GoldMan Travel Corporation ( Incorporating Ursula King Travel )
GoldMan Travel Corporation



I asked Paul to prepare a description of my business for a landscape architecture proposal. It was a very large commission so I needed the skills of a professional copywriter in order to get the message across as succinctly as possible.

Paul captured the essence of my business and design philosophy with great skill and wisdom.

As a result of Paul's inspiration we landed a $60,000 design commission. It's the biggest fee in the history of my 16 year old business so a large congratulations goes to Paul Lonergan.

Kind regards

Nicholas Bray
Nicholas Bray Landscapes
GoldMan Travel Corporation



I've being working with Paul on blog project for and I'm very satisfied with his writing skills, creativity and willing to help and advise in any segment of our project.

Best regards

Ilijana Janjic



Hi Justin and Paul,

Just wanted to drop you a quick note to offer my sincere thanks for your recent efforts with regard to the design and copy for the St Vincent de Paul Society and the Matthew Talbot Homeless Services direct mail packs.

Once again you have exceeded my expectations.

This job was anything but simple with so many layers and versions of letters to get your heads around but you completed the task on time and with aplomb. Talking of timings I could not believe what you both achieved with such short lead times and such tight timeframes. You assured me it could be done and you delivered.

It is indeed refreshing to work with creative people who are not “precious” in any way. Nothing was ever a problem and you both remained calm in the face of the client regularly changing their thought processes and direction.

I can assure you the feedback from the client has been overwhelming positive about the product produced and how approachable and easy to work with both of you were.

You guys are exceptional practitioners in your craft and your experience and knowledge is greatly appreciated by myself.

Look forward to nailing our next project.

Thanks again.


Kel Beckett
General Manager - Direct Marketing



I've worked with Justin and Paul on a number of large projects and can recommend them heartily to any company wanting excellent DM and DR material. They stay focussed on the brief, they're creative, they adhere to deadlines, they come up with ‘left field’ when required – but most of all their stuff works. They were a pleasure to work with and the results we achieved speak for themselves.

Thanks guys,


Rob Hardy
Consulting Services
Managing Director
Rob Hardy Consulting Services



Starting out in small business is hard enough, identifying that our company needed a specialist marketing consultant was easy enough, after wasting our company resources for little reward in sporadic, and ill directed advertising features.

The difficult part for our small business was wasting twelve months, trying to find a marketing specialist that wanted to take an interest in our company, and took time to understand our business, our goals, and proactive in telling us what won't work, and what will.  Always Write's creative talents have helped us achieve our sales targets, and ensuring we stayed focused on the goals stipulated, and the budgets set.

I would have no hesitation in recommending Always Write to any company.

All the best in the future.

Damien Palmer
Super Outsource Pty Limited



BHP Steel Lysaght have been dealing with Always Write over the past 12 months on a number of promotions for our residential range of products. This has included the advertising component for new strategies within these markets.

During our experiences with Always Write, we have found them to be a very professional, organised and creative organisation.

We have been very impressed with their listening, and planning skills which have ensured that the product they have delivered has been on time and on “the mark”. They have also demonstrated an excellent ability to work within a limited budget, creating effective solutions for our residential advertising programs.

I would have no hesitation in recommending Always Write services to you.

Yours faithfully,

Tony Jamieson
National Business Development Manager,
Residential & Fencing Products,
BHP Steel Lysaght


Always Write have done numerous projects with us over the years and I am more than happy to attest to Paul's work. He is a pleasure to work with, with an infectious enthusiasm and communication skills that are second to none. He is always across a brief and can distil the marketing messages into comprehensive web sites and brochures that without fail increase sales.

He has also written a number of books with us and is obviously a very talented writer. We would recommend Paul and Always Write to anyone needing a first-class communicator.

Jenni Whittaker
Director, Canvas Design Consultants


Paul is a great communicator, dynamic thinker and most importantly he is always on time.

Yvette Ip
Macquarie Capital Securities


It was two years ago we first approached Always Write to provide text for a coffee table book we wanted to publish as a tribute to Pro Hart. The project required Paul to interview family members, industry representatives and general research into what events helped shape the character of Pro Hart. What I thought would be a complicated process was handled efficiently and professionally.

Always Write transformed oral history, opinion and family memories into a story we are proud to use for our tribute to this great Australian.

John Hart
Managing Director
Pro Hart Art Sales


Thank you for turning my thoughts into a book, my words into sentences and my sentences into a story!

Heidi Yi - Director
Heidi Yi Cosmetics Pty Ltd


People make
emotional buying decisions, not rational ones. Do you know the emotional reasons for your product?