So you need a copywriter?
What if I said we were scientists? Don’t worry! I say that only because we are copywriters... who use the science of advertising to sell your product. It's all about attracting Attention, with the headlines, the home page heads or the direct mail envelope... We generate Interest in your product by talking about the 'promises' it makes for people's lives. We develop Desire for your offer... the great price, the unbeatable terms. And lastly... we create Action. Your customer picks up the phone, fills in the coupon or clicks on the order link.
A good copywriter should translate what you want to say into something the customer wants to read. Experience, and the science of advertising makes that possible.
A good copywriter translates what you want to say into what your audience wants to hear